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Thursday, July 26, 2012

Corporate Art for B2B


Corporate art is a good investment and if we speak of business, corporations or big time company will not spend on aesthetics if those that beautify will mean luxury alone. Businesses will buy the idea of aesthetics if it will only insinuate ROI or will entice more customers to come which would mean more money to expect.

Art gives good vibes to business. Instead of spreading feng shui all around the area, some would opt for artistic creations like high-grade wall painting and sculpture to give light to the mission and vision of a particular institution or establishment. Most of the arts that surround the vicinity, in fact, represent what the company stands for. It is the real meaning of art behind its physical appearance. It is called expression. And when we speak of aesthetics, it is art that makes clients or customers stop for a while to think, to make decision, to relieve stress if something in the business does not work for them somehow. Corporate art must be a head turner to lure people to come by and visit. It had to be a show stopper if bad things are at peak in the business. To sum it up, corporate art makes a lot of things for the company.

In lieu with all that are mentioned above, many agencies carry corporate art. They do B2B or to elaborate, they deal with business to business. It is their field to carry corporate arts that can be supplied to different businesses which will serve as their base of clientele. Expect to include real entrepreneurs in the team as well as group of art experts like interior designers, architects, or fine artists because businesses in all fields need to be backed up with good customer service which can do the work hands on. Artworks they carry must have been originated from the art creators themselves but their installation as part of the office set-up or company interior design is handled by the business per se.

With this mind, people with formal education on art or if not those who have innate talent on art are crucial to the team doing B2B for corporate art. People who have a unique and outstanding eye for beauty are the important people in this kind of business. They serve as consultants as well and the designer themselves. Corporate art is best entrusted to people who in just one glance know exactly what suits the space best and in just a moment of perusal through the corporate business pamphlet know exactly what art to excellently represent the company.

No big company will deny anything that can make their business grow. Aside from the health benefit of the art to the company, if time came that these collections do not anymore serve a purpose, then they can be sold for more than its original price. It is business, anyway!

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