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Friday, July 20, 2012

Corporate Art

Many artists earn big bucks if their style is well-acclaimed to suit corporate art. Who wouldn’t get bewitched with more than life-sized wall painting to hang amid the interior of a glass tower! An artist can be so good if big or well-renowned companies seek his service as sole or as one of the corporate artists. And you can bet that big bucks follow him.

Of whether the artworks are up for sale or for art rental, art pieces belonging to corporate art can be relatively pricey compared to others. It is a big break for an artist when a company notices his works and soon be considered to be in display in its huge walls. It can start with a piece or two until such time that the artist’s name become identifiable to a particular company or corporation. There are times that artists such as this can be contracted as exclusive suppliers of art pieces for an agency or institution while many would still prefer to go freelance where they make themselves open to different offers from different establishments.

 What can a wall painting do to a corporate interior? If a wall painting can give an ordinary house a touch of elegance, then how much more it does to a corporate setting! Money spent on company’s aesthetics is a number of times greater than that of spent on a mansion house. It is like comparing the value of a lot for commercial purposes viz-a-viz the residential ones. We speak here of double, triple, or safer to say multiple rate.

Can you just imagine an office ambiance which usually is filled with executive chairs, neutral coloured wooden table, matched with grayish shaded carpet and huge white to cream window blinds? Close your eyes. Envision. And tell us what you see but a dull space. As much as you would like to put elaborative rich drapes on the windows which will also make up most of the walls, they just won’t fit because there is a clear demarcation line between commercial and residential aesthetics. And this is exactly where corporate art comes to front. It gives colors and expression to what seems a boring ambiance.

And of course, any wall art can do the trick. But who wants a low grade wall art in businesses run by millions to billions of dollars, anyway? An office furniture alone cost the investors an arm and leg just to make the ambiance conducive to workers. A corporate executive needs to sit in a not just ordinary office chair when he starts thinking and working in his desk. Thousands are spent for his thinking authoritative chair alone. This gives him the feeling of power to make fruitful decisions. If so, these thousands need to be backed up by a very sophisticated wall art. Otherwise, it will drag down the rest to cheapness.

And yes, when it comes to class and value, will anything beat a corporate art aka a wall painting?

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